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Arby's Fish Sandwich Social Campaign

 

Fish Appeal.

online video

 
We're irresistible and we won't apologize.
Oops, made you look.
With a patty like that, who could blame him.
The choice is obvious.

Troll Time

Arby’s looked to us to promote their gorgeous new Fish Sandwich on social. The Arby’s new fish sandwich was bigger, tastier, and let’s be honest–wayyy better looking than McDonald’s little square fish sandwich, so we wanted to focus our creative on visually showcasing that dramatic comparison.

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