Wrapping Paper is Lame.

activation | Tech

AGENCY HOLIDAY CARD

I know…the Agency Holiday Card is rarely seen as a fantastic creative opportunity, but this was my first one after my move to Atlanta and I was super motivated to do something that only an agency based in the ATL could pull off. We created an augmented reality wrapping paper that raps, called it GiftRap, and got T-Pain to write a song and promote it. We then made the GiftRap app and illustrated rapping paper for the masses.

Results

Gift Rap received coverage from XXL Magazine, 11Alive News in Atlanta, was named one of the top most creative holiday cards of 2017 by AdWeek, and won Gold at the Atlanta Addies. The ATL approved.