Fly Like A Pro.
Social Content Series
Power Forward & Find Your Center
Delta is the Official Airline of the New York Knicks and the New York Rangers and they looked to us, their social agency of record, to launch that partnership. Knowing the scale of the New York market and its importance as a Delta flight hub, we proposed instead of one off launch campaign, producing an on-going series of content. Using the Knicks star rookie Kristaps Porzingis and Rangers standout Kevin Hayes, we shot dozens of mini episodes written to build relevancy to, and shared during New York cultural moments like Fashion week, or to tie to key happenings from the Knicks, Rangers, or athletes.