Saucy_AF.
activation | social | typography
We have the fonts
We made a font out of Arby’s BBQ sauce, gave it a clever name, and shared it with everyone for free. Download it for yourself.
“Feeling a bit saucy? There’s a font for that.”
“Stand aside Google, YouTube, Airbnb, Coca-Cola, and Netflix. Stand aside everyone, I guess. Because Arby’s has its own custom font now, too.”
“Described as “the ink of the sandwich world,” Arby’s is positioning Saucy_AF™ as an alternative to those who lack the skills to write in sauce like the folks behind the very social media savvy Arby’s Twitter account.”
“Arby’s released a computer font, and it’s Saucy AF. No, actually; that’s what it’s called.”
“Just be glad it’s not made of meat.”
Editor’s pick of the week.
Let’s be honest, it could’ve been grosser.
