Saucy_AF.
activation | social | typography
We have the fonts
We made a font out of Arby’s BBQ sauce, gave it a clever name, and shared it with everyone for free. Download it for yourself.
“Feeling a bit saucy? There’s a font for that.”
“Stand aside Google, YouTube, Airbnb, Coca-Cola, and Netflix. Stand aside everyone, I guess. Because Arby’s has its own custom font now, too.”
“Described as “the ink of the sandwich world,” Arby’s is positioning Saucy_AF™ as an alternative to those who lack the skills to write in sauce like the folks behind the very social media savvy Arby’s Twitter account.”
“Arby’s released a computer font, and it’s Saucy AF. No, actually; that’s what it’s called.”
“Just be glad it’s not made of meat.”
Editor’s pick of the week.
Let’s be honest, it could’ve been grosser.
If it's worth writing, it's worth writing in sauce.
