Doing Car Care Right.

BRAND CAMPAIGN | TV | Online Video | Social | Digital | PRINT | In StORE

doing car care right

Meineke turned to us for an evolved brand position, tagline and campaign launch designed to encourage customers to choose Meineke as their first choice in auto care—not just auto repair.

We took on the elephant in the auto industry and addressed the distrust people have with car shops by emphasizing transparent customer service. Our concept was simple, “bad service doesn’t fly outside a car shop. It shouldn’t fly inside one.” Imagine if the issues we dealt with at bad car shops were felt elsewhere in our everyday life…we wouldn’t stand for it. Neither does Meineke. This positioned Meineke as a leader in trusted car care and punctuated with the tagline we introduced to launch the campaign, “Doing Car Care Right.”

RESULTS

The campaign was a major success, launching during the opening of college football and garnering over 10 million impressions. This helped the client begin changing perceptions and gaining new customers.