Let’s Drive.
Website design
The ask
Porsche sent out an RFP to redesign their porschedriving.com site, a booking destination for their driving experience centers.
WE SAID NO
The ask from the client team was for an agency to design a site that was as exciting and dynamic as the brand itself. We won the pitch by saying NO. To take your first seat behind the wheel of a Porsche is to discover there is nothing like it. No website, no matter how well designed or dynamic, could ever come close to that feeling. No website should ever try. Instead, our design approach focused solely on the emotion of anticipation. The feeling of desire to get behind the wheel. Our new proposed homepage opened on a 911 GT3 pulling up to the starting line, waiting for you with a few loud revs of its engine.
EFFORTLESS BOOKING
We overhauled the existing booking experience to be as effortless as possible. You don’t need to sell anybody on driving a Porsche. You don’t need to sell them on driving one fast. You just need to tell them when, and where.
The scale and scope of the project was huge. The site design and development was an effort lasting over 19 months from beginning to launch.
Check out the full site at porschedriving.com
To further our design philosophy of anticipation, we designed each vehicle a video game inspired profile complete with speed stats.
Each driving course had an interactive walk through which highlighted key aspects of the track.
We modeled the booking tool after high end hospitality experiences.
