Get Wow.
TV | Online video | digital
PRODUCT LAUNCH CAMPAIGN
Aviate was an all-new launcher for Android designed to transform the way the operating system works, making it easier to access your apps and get to the things on your phone that you use the most. The product took a simple, logical, approach to the complicated home screen by letting users easily customize a single home screen with a dock bar, widgets, and shortcuts to all of your favorite apps and tools.
That meant an incredible improvement to the old, often described simply as “blah” Android experience. We got to look at the product first hand and we all had the same reaction, WOW. It really did completely transform the user experience, feeling and looking so much better.
Creatively, we embraced hyper exaggerated storytelling to focus on the dramatic upgrade to your emotional state as well as the Android phone.
