Your City Is Calling.

product launch | website Redesign

Brand evolution

The North Face was launching their new urban line CRYOS and wanted a fresh, edgy, design aesthetic to match the product. Since the CRYOS design was so progressive for their brand, we presented a dramatic design solution that communicated their unique product narrative in, what felt like, an entirely separate site within their main corporate site. We pushed their brand, breaking nearly all of their brand standards in the design and animation.

The result was so well received by their internal design team it motivated conversations on overhauling the design of their main site.