Legends Only.
Rebrand | Brand guidelines | Campaign | Digital | Menu | IN-STORE | | MErch
TIME FOR AN ENCORE
The iconic Hard Rock Cafe asked us to give their brand a fresh new look and tagline. We started first by looking back to the early 70’s at Hard Rock’s heritage as a rebellious brand that delivered the spirit of rock with every visit. We combined gritty rock ’n roll style photography with a new brand tagline “Legends Only” written in a sprawling autograph style to evoke the decades of rock star memorabilia adjoining their walls.
OUR manifesto
From the moment you step inside Hard Rock, you’re in the presence of greatness. There are legends on the walls, in the speakers, behind the bar and at the grill. Since 1971, we’ve stood for food that’s bold, drinks that are cold, and music that’s loud. It all attracts a certain kind of guest. Those who aren’t afraid to get up and rock out. Because nothing is more legendary than the spirt of rock ’n’ roll. This is Hard Rock. Walk in our doors. Leave a legend.
Results
The rebrand was adopted quickly and is rolling out globally across locations and consumer touch points.
